How to have a professional website that will convince your prospects?
To answer this question I am going to present simple tools that will improve the design and the conversion of your website.
1. Have a Professional Logo
On the internet, the more you are a small structure, the more you have to take care of your graphic charter and logo in order to gain credibility.
In fact, you have less than 5 seconds for an Internet user to judge the quality of your website: if it is too “cheap” or not convincing, then he will look elsewhere.
Ideally, you need to go through a graphic designer in order to get a logo that makes sense, but since it’s not affordable for everyone, you can use online logo design tools.
For example, you can use Wix and its free logo maker.
This tool allows you to create a turnkey logo in 5 steps …’
2. Check that your site is responsive and that it passes Google’s speed tests
Since the beginning of June 2021, the loading speed of a website on Mobile has become an important criterion for having a good ranking in Google.
Indeed, if your site is not responsive or if it takes too long to load, then Google can penalize it.
The key indicators are as follows:
- The “Largest Contentful Paint” (ie the main content of your website page, with text, images…) must be less than 2.5 seconds.
- The “Fully Loaded Time” (ie the time that takes the entire page to be loaded with images, scripts, navigation bar, etc.) must be less than 2.8 seconds.
To check that your site meets the new Google constraints, use services like GT Metrix ( https://gtmetrix.com/ ).
It only takes a few seconds to know if the loading time is too long, the images are too heavy … If you have any weaknesses, then GTMetrix tells you what you could improve.
3. Set up a chat or an appointment scheduling tool to encourage visitors to contact you immediately
Often a person visits a site because they have a problem that they want to solve right away, or they are looking for information to make their decision later.
It is therefore essential to encourage them to talk to you and to retrieve their contact details.
For this you have three options:
Your website has little traffic, on a very targeted theme. In this case, you can set up a live chat tool (chat with an advisor, a marketing person, etc.) to start the conversation. If you are afraid of having too many requests, set up an “offline chat”, that is to say, a chat that does not answer live but which forces people to leave their contact details so that their request can be made. processed on a deferred basis by your employees.
Also read: Best Free Hosting For Website 2021
Your website is not for the general public, but you often have “off-topic” requests (students…) which pollute your time by asking you questions without generating real sales opportunities. In this case, you can use an online appointment booking system (eg calendly, youcanbookme, etc.) to offer a 30-minute telephone audit. The Internet user can then select from your diary a time slot that suits him, while already explaining the keys to his request.
Your site is general public, with a lot of traffic, so in this case set up a chatbot, with an escalation to an advisor in case of sharp demand.
Here is an example on my website, with an offline chat on Conseilsmarketing.com for which you must give your contact details before you can leave a message:
4. Use Professional Images
On the web, this is even more true because no one is there to give credibility to your texts and arguments.
Hence the importance of reassuring with professional quality images that will lend credibility to a professional website.
Here are my top sites where you can find royalty-free images and videos
Warning: be careful to define a style for your images (e.g. illustrations, real photos…), it is essential to have consistency in all your images.
Also read: Benefits of SEO for Your Website
5. Analyze the Behavior of Internet Users On Your Site With Hotjar.com
Having a nice site is good, but what’s best is seeing exactly what people are doing when they visit it.
This is why it is essential to set up a “mouse tracking” tool, it is software that will:
- Show where users click, stop… in their navigation.
- Film the screen in order to see their behavior, if the graphic elements appear well …
- Request an opinion on the site from Internet users who visit it
It is a valuable tool that will let you know why your site likes or dislikes.
Hotjar.com is a Freemium tool, which only requires the addition of a script in the footer of your website.
6. A tool for creating forms, pop-ups …
If it is important to have a site that pleases and has all necessary customized software for your website needs, it is also necessary to have forms, pop-ups… which will convince your prospects to leave you their contact details.
For this, you can use Sumo.com, Optinmonster, Thrive Themes … which allow you to easily create all kinds of forms to capture the attention of your prospects.
BONUS: SEMrush to see how Google sees your site, and the evolution of your positioning.
In addition to website design tools, it is also necessary to check your SEO performance on Google.
For this, you can use a tool like SEMrush which allows you to have a simple analysis of your website:
- The keywords that bring you the most traffic
- The most popular expressions, pages … of your competitors
- The evolution of your traffic over time
It is a very simple tool (and Freemium) to measure the performance of your Web Marketing actions.
The answer is yes and no!
Indeed, while there are many tools available to improve the credibility of a website, what is even more important is to orient it to the customer.
The point is not to showcase your great products and services, to showcase your skills… but to put yourself in the customers’ shoes, and present their problems and how you can help them.
This is how your site will be more convincing.