Keywords research is a central part of SEO that identifies the popular words which people enter on search engines – makes in a venture to figure out what to rank for. It plays an important role in SEO as without keywords SEO cannot rank the website at the top of search engines.
SEO is Search Engine Optimization which helps in ranking the website on the basis of keywords and derives organic traffic to search engines. Keywords are ideas and topics that define what the content is about. In SEO terms, they are the words and phrases that searchers enter into search engines. There are various tools for keyword research that lets you know what keyword is ranking at the top and what people search the most on search engines.
Let me take you to the 6 best-treasured keywords research tools that every SEO company or SEO agency used:
1. WordStream’s Keyword Tool
WordStream Keyword tool gives you the keyword related to both SEO and PPC (Pay per Click). It allows you to target groups of related keywords, gives you further suggestions, and also permits you to troop them based on a familiar theme for easy ad theme group launches.
This tool gives you 30 searches for free, after that you have to sign-up and it will be a 7-days trial.
It allows you to analyze the most typed in keywords on various search engines based on the keyword root you give it. It also involves Amazon and eBay. It is not only a great keyword tool but it is a good brainstormer also and when you slowly write your ideas it will auto-generate its own ideas.
It gives you endless alphabetical and numerical keywords as you give it your keyword related to your keyword with variations. You can also add “bounce house ab” which will give you more keywords that you can probably bid on and use for SEO purposes.
This tool has some unique features as compared to other tools which will keep you ahead of your competitor’s sites and enhance your website. You can find competitors and lost keywords in one single URL or even a whole domain. Also can see the historical positions of the previous data. It allows you to ask questions and suggestions.
5. Search Term/ Query Reports
It is a PPC report that shows the actual keywords that you have triggered your ads based on the present keyword you are bidding on. It won’t broaden your reach as it since your ads are already showing it but it will help you in improving the quality scores.
6. Google Keyword Planner
This name of the tool you had already heard about it. It is sometimes witnessed as the alpha and omega of keyword research tools. If you want to use it, you should have access AdWords account. It is free to use and good for the SEO to plan the keywords according to the best. It does not give you the exact keyword suggestion only related to keywords.
The above-listed tools will help you in ranking your website and keyword both. You have to be focused on the searchers like what they mostly search on search engines. In this way, you can achieve your goals and can compete with your competitors. Successor SEO is not about tricking but contributing to Google to provide the best search results. At last, Good SEO work is only about good search engine tricks and keep changing search engines when the ranking algorithm changes. Digital Marketing Company uses these above-listed tools for your businesses.