With more than 2.47 million apps on Google Play and 1.8 million on the App Store, you have a low chance of making a favorable first impression on your potential users. Since most users choose the app they will download using a simple search, it is increasingly important to choose the perfect name for your app. A name that will forever follow your brand.
But finding a name for an application is not as simple as it sounds!
Here are some best practices to help you choose the best possible application name.
1. Make the first list of names through brainstorming
Think about the features of your app: highlight the benefits of your app, what is its main purpose, how does it help users?
Think of a growth perspective: you should not be limited later and have to change the name of your application, in case the chosen name could limit the growth of the application.
Know your Audience: identify your target audience and adjust the message you want your application name to carry. Connect with your audience with a name that creates an emotion in their minds.
Note down whatever comes to mind during your brainstorming session. Let yourself go with your ideas by looking for descriptive words to better highlight the purpose of your application.
Be sure to research the meaning of each word to make sure that your potential names will resonate with the emotion you want with your target audience. Words often have more than one meaning depending on the age, culture, and life experience of the users.
After that, you should have the first draft of words to use to find the perfect name.
2. Do your research
After brainstorming, now is the time to do your market research.
Take the time to do extensive research. You should verify that the name is not already used elsewhere. Imagine finding the perfect name only to find out that it has already been filed!
Also, try to look for its different variations to make sure you are using a unique and authentic name. It will also protect you from any legal ramifications. Stores have implemented policies that warn against abuse.
Conduct Market Research: The feedback you receive will help you narrow down the right options and point you in the right direction.
Analyze the competition: Look at the best performing similar applications and analyze them. Which names are successful? You can use them for inspiration, but be very careful with any kind of copy. As mentioned above, this may cause your app to be removed from the blinds. If you are stuck, it is best to start with the help of an application name generator. They will give you an idea of the words you can use.
3. Make the name stand out from the crowd
You want to find a unique name that makes your app stand out in a creative way: Attract the attention of your potential users! According to Google, 31% of users download an application because it looks interesting or fun.
Play with words: Sometimes a play on words can provide you with the perfect application name. Maybe you can’t get the exact word that describes your application, but a slight difference can give you an eye-catching touch and open up more options. But don’t go too far. Your users should always be able to find your app.
Keep it short and memorable : Ideally, you want a short name that is unique and memorable. Many apps have managed to find a good name in one word, helping users to remember it easily: Skype, Snapchat, etc. If the name of your application can be used as an action word, you know that your application is a success! (We skype!;))
Use common sense.
A name has a meaning. If you cannot find a word that clearly reflects your application, try to compose words (name + name, name + adjective, etc.) to create a more complete name. Another good tip is to use uppercase or lowercase letters and keep it simple so you don’t overwhelm your users.
A name in two parts: a good technique is to choose an application name using two parts, which would describe both the purpose of your application and its features, such as
Evernote for example.
Are you going to go international? if you want to internationalize with your app, make sure your name is easy to pronounce and how it translates into other languages, avoiding names that might be inappropriate in other target countries.
Check the availability of the name: Make sure that the name of your application or even part of the name is not already used. This applies not only to stores but also to domain names and social networks. You will have to consider Twitter, Facebook, etc. You will need it to market and attract user interest in your application.
Respect the rules of the blinds: it is always a good idea to consult the advice provided by the two blinds with the instructions from Google Play and the guidelines from the App Store. For example, it is useful to know that choosing a name corresponding to the content and functionality of your application will distance you from Apple’s guidelines for rejecting your application. Or you can use an app name generator like username generator or dragonborn name generator which can solve your problem.
4. Keep in mind the ASO (App Store Optimization)
Now think about the search results. Optimizing the App Store is an important part of your marketing strategy and starts with the name of your app.
Keywords: You should always assign keywords to your app when you submit it to stores, in the metadata field, but if your main keywords are also used in the title, you will get even better search results. But be careful not to overdo it, this could be a reason for your application to be rejected on the App Store.
To improve your search ranking, you need to know which keywords are relevant and used most often by your target audience. Finding the right keywords is an ongoing process. They are especially important in the Apple App Store because they are a key factor in search rankings.
Make it “searchable”: As mentioned earlier in this article, a lot of downloads are the result of simple research. The best way to get organic traffic then is to try to find short sentences that people are likely to use when looking for the service you provide. Then choose a name that matches these keywords.
5. Specific case: creating an App for a brand
Of course, the scenario is a little different if you are creating an app for an existing brand or business. In this case, naming your app can be simple: just add the key functionality of your app to your brand name.
Remember the requirements of the blinds. The App Store allows you to use 50 characters, while Google Play limits you to just 30 characters. So it makes sense to find a name of fewer than 30 characters and stick to it. Also, remember that it will be truncated. Users will only see the first ten characters of your app name when browsing the stores.
Now think about how the name will appear on the phone screen. Keep in mind that the title of your application will appear on the home screen of your users’ devices!
Finally, think about how you will use the name of your application in your application. For the start screen, for example, you may want to lose the keywords that you used to describe the key functions of your application.
By following these instructions, you will learn how to create a catchy and easy-to-remember name for your application and make it successful.
But if we can share one last very important tip, make sure your app is as powerful and useful as its name. Nothing more disappointing than downloading an application with an incredible name and discovering that it does not meet expectations