Smart Tools to Perfect Your Business Automation

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We are going to give you a list of some very useful tools that you can use to make your business more efficient, but it is recommendable that you allow your team to test them and implement them gradually. Don’t force it immediately, it needs to be a gradual process. You should also assist your team in adapting to the new-found changes.

Nobody likes change in the way they work, even if it is for the better. This is why you should try and make the transition a process that’s as painless as possible. This is why it’s important to also notify your team in advance that changes are going to be taking place so that everyone has time to prepare.

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Top 10 Smart Tools that Boost Your Business Perfectly

  • Basecamp
  • TrackVia
  • Comindware Tracker
  • Mixmax
  • Rapportive
  • SalesLoft
  • Ontraport
  • Hubspot
  • Marketo
  • Salesforce


Basecamp is a top pick when it comes to online collaboration tools. It has a vast variety of integrations and allows everyone to keep track of important things like tasks, deadlines, files, discussions, and announcements. Basecamp remains a great workplace hub with all of its well-made implementations. While it does excel at management, keep in mind that it was designed for precisely that. So it is lacking in the facilitation of projects.

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TrackVia is a great platform that manages workflows. It offers a UI-based drag-and-drop functionality for end-users to build applications and automated processes. The focus is on mobile workflows along with Zapier integrations. It is still not well-integrated so it could benefit from further integrations.

Comindware Tracker

Comindware’s selling point is that it helps streamline issue tracking, project management, communications, HR management, resource utilization, etc. Everything is also customizable. It has a well-developed issue tracking mechanism that gives you critical alerts regarding customers, partners, and vendors. It also possesses a mechanism for Human Resource Management (HRM) for managing hiring, terminations, vacations, transfers, and warnings.


Mixmax works as an extension for both Gmail and Google Inbox. It offers a paid “level“ and a free level. The free level gives you the option of creating email templates, instantly scheduling appointments, tracking emails (and scheduling them for a later date), and making polls. Paid levels offer all of this plus CRM integration, priority support, customized training, and a ton of detailed tracking data.

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Rapportive is a good tool for integrating emails with LinkedIn, allowing you to see someone’s LinkedIn profile as you are emailing them. This way you get easy access to more information about the person in question. This is incredibly valuable when actively looking for new employees.


SalesLoft automates both sales calls and sales emails. After inputting the list of numbers, with a few simple button presses, it will automatically dial one number after the other for you. It even boosts responses by calling from a local number. Otherwise, it also provides email tracking, allows team members to share templates, and automatically removes email addresses that reply from distribution lists. Think of SalesLoft as digital composite rollers that just make the process go way smoother and make it more efficient.


Ontraport is a great app for small thriving businesses, as it allows business owners to see just how customers view their product/service. It can lead to a convincingly more attractive marketing campaign utilizing automated SMS, emails, postcards, and landing pages through data. It is meant as a brand that helps the business see just how much they are (or aren’t) growing. As well as the outcomes of their efforts.

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Hubspot offers a free CRM that assists businesses with organizing and tracking customers. It tracks automatically and accumulates data on deals on one dashboard. This way everything is well-managed and concise. It also offers blogging, email, analytics, web, social media, landing pages, lead management, SEO, ads, and even integration with Salesforce. Hubspot’s CRM automatically tracks customers touchpoints across different channels. And it also has a concise dashboard for showing how every marketing campaign is doing, where is it succeeding, where is it failing, and its overall contribution.


Marketo is an automated marketing platform that allows business owners to get engagement through multiple channels from one platform by utilizing web, mobile, email, social, digital ads, marketing analytics, and account-based marketing. It is made to strengthen the bond between customer and provider. It is a good scaling tool for engagement because it has a cloud-based infrastructure. It has an engagement hub that gathers data so business owners can better approach their interactions with customers. Bonus points for being able to do this in real-time!


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