How to Make Your Business Digital during the Pandemic


In amid of the global pandemic, the health of your staff is essential. After the lockdown was lifted, many companies called their staff to report in the office, but after the surge in the cases of Covid-19, it raised the alarm bells inducing employers to think it over once again. Your business and your staff go hand in hand.

If your employees are healthy, your business will remain stable and vice versa. Several companies have allowed their staff to work remotely because they are already digital. You may have a hard time to go digital, but it is not impossible. Here are some of the tips to make your business digital in amid of the pandemic.

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Establish remote work policies

First off, you need to create remote work policies for your employees. They need to understand what is expected of them when they are working remotely. You should have a detailed plan of how you will be communicating with your employees about new projects, assessing their work performance and sharing constructive feedback with them.

You must have a platform where you will assign projects to your employees and share feedback. Most of the online platforms are open source. Since all of your employees will be working from home, you can be flexible with work hours.

For instance, instead of following strict 9 to 5 or 10 to 6 work hours, you should allow them to work for any eight hours a day provided they meet everyday deadlines. However, do not forget to ask them to provide you with a schedule they mainly follow so you can connect with them when you want to discuss a project.

Switch to 100% online marketing

Just asking your employees to work from home is not enough to be digital. You will have to think about how you will market your products online. You would be using online tools to market your products and services even before, but this time you have to expand its level up to 100%. For instance, now, you will entirely depend on online Ads.

Apart from Google Ads, you can invest in Facebook and Twitter Ads. The more you advertise, the more traffic you will get. Note that in a brick-and-mortar option, you may not need to run a website or a blog, but now you are being digital and therefore will need to make a blogging strategy. Create a website and a blog.

Write on multiple topics related to your customers’ queries and doubts. It will be better if you educate your users. This is an indirect way of boosting your online presence. Having a website will help you take orders online.

Communicate with your customers

When you are switching to online platforms, your users must know that you are still operating. You can lose many of your customers just because you do not tell them that you are always at their service.

Of course, it is not possible to go door to door. The best way to do so is to create an email and send them to all of your users. There would be some people who were buying your products and services but might not have signed up.

Therefore, you should try to issue a notification in your website that you are open and you are serving your customers through online platforms. You can also run an ad on the internet to inform people that your business is still running.

Take steps to make smooth operations

Although you have taken all steps to switch to digital platforms, you need to ensure that everything is going on smoothly. Take a look at the problems your business is facing and then figure out how you can overcome all those challenges.

If you have just started taking orders online, for instance, you might not be able to supply items at people’s doorsteps on time. This is a big challenge for businesses that have shifted to digital platforms because of economic downturns.

You know what challenge you are facing. Next step is to find out what you can do to overcome this problem. For instance, you need to hire more efficient staff and introduce a policy to make sure that your staff takes this task seriously.

Going digital has become a necessity in amid of the pandemic, and there is no denying that it will set you back some money. If you do not have enough money stashed away, you can take out unsecured loans for bad credit people. However, make sure that you are applying for these loans with a lender that offers them at affordable interest rates. This is because the business may not as flourish as before the outbreak of the pandemic. It might be hard to pay off the debt.